I want you to set aside all the excuses. No more “It’s too risky.” No more “I don’t have the funding.” No more “What if it doesn’t sell?” No more “What if I fail?” No more “I don’t know where or how to start.”No more excuses.
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A big design conference was being held in San Francisco in 2007 and all the hotels near the convention center were completely sold out. Two designers living in the city were struggling to pay rent and thought they could make some extra cash renting out their apartment to a few conference guests for the weekend.
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